Receives Chancellor’s Award for Excellence in Scholarship and Creative Activities
Dr. Jassawalla鈥檚 career at Geneseo spans 21 years聽and includes an impressive record of scholarly publication including 30 refereed articles聽and five invited publications.
She has researched and written about product innovation, new product teams, cross-cultural issues such as conflict and repatriation of managers, dynamics of student teams,聽and most recently, on how brands operation in today鈥檚 world of social media.聽聽The caliber聽of the findings and their implications is recognized by top journals (business and non-business related) publishing her work.